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Win the right customers with distinct and compelling product positioning & messaging 

Every year, hundreds of new B2B tech and SaaS products are launched, competing for the same customers.  As a growing company, how do you win?

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When your go-to-market strategy and product positioning are anchored in customer and market insights, you:

  • Distinguish your products from competitive alternatives

  • Establish consistent and compelling product messaging

  • Tell a story that mobilizes prospects

  • Attract best fit (more profitable!) customers

  • Ultimately enjoy higher customer retention

Insight Out Marketing works with growing B2B tech, SaaS and services companies to:

Anchor product messaging in Voice of the Customer feedback for strong message-market fit

Accelerate your Go to Market strategy with objective market insights and focused planning

Align your team on a consistent, compelling narrative and value proposition to distinguish your company and solution

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Start with insights

Customer and market insights must be at the core of product, marketing and sales initiatives to lead your company to success. The most effective product marketing taps into what makes your customers successful when they choose to use your product. 

 

We can manage your initiatives, augment your team, or provide ongoing fractional product marketing services.

 

Whatever your needs, we deliver the results you need. 

Here's how we help:

Product Positioning, Strategic Narrative & Messaging Framework

A compelling product narrative and messaging framework, anchored in customer insights, engages your prospects with a story that only your company can tell.  Distinguish your products and services, and win the best-fit customers for your business.

Sales & Marketing Enablement

Sales & Marketing Enablement, executed well, translates into Revenue Enablement. It equips your team with the right knowledge and tools that align with your target buyer’s journey.

Go To Market  and Product Launch Planning

A well planned Go To Market strategy will pave the way to a successful market entry, product launch, and operational readiness. It will also reduce costly pivots and potential market failures. 

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Lead With Insights

The most successful products are those built from market insights, not just ideas

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Testimonials

“Eileen was very easy to work with. She had excellent suggestions and would adapt her approach based on what I was after. A couple of times we disagreed on an approach. In other words, she doesn't simply do what I say. Either she educates me so that I understand her position and reasoning, or she seeks to better understand my thoughts and reasons. And the result is a better outcome.”

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Gary Stringham, Founder, Cubby Paperless

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