Eileen Licitra
20/20 Vision or Peripheral Vision?
Leaders talk about vision: vision to build a company from scratch to hundreds of millions of dollars in annual revenue. Vision to create...
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Eileen Licitra
3 min read
Are you ghosting your products?
Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
Eileen Licitra
2 min read
A Messaging Framework is not just for marketing
A challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
Eileen Licitra
2 min read
What problem are you solving - and how do you know for sure?
Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...
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