Content Marketing Strategy:
Fill Your Pipeline Through Thought Leadership
You’ve read the statistics: B2B buyers are typically 57% of the way to a buying decision before they actively engage with a company’s salesperson.
Business professionals don’t want to be sold – they want to become educated, informed, and empowered to select the best solutions for their company. Your content needs to not only be informative, but appear where your buyers are at different stages of the their journey.
Our Process
1
Define your audience
Who are your economic buyers and decision influencers? What are their pain points and objectives? What information do they look for at various stages along the buyers’ journey?
2
Determine your objectives
Are you a new company with a relatively unknown solution? Are you trying to influence behavior within an established market? Do you want to increase the quality of inbound leads? Goals will be set based on what you want to achieve.
3
Understand how prospect find you
How are buyers searching when they look for solutions similar to yours? What is their journey? Who are their referral sources and influencers? We evaluate how audiences learn about products like yours.
4
Create content themes and topics
We brainstorm and recommend themes and topics that will resonate with your audience and amplify your competitive strengths, and set you apart as a thought leader.
5
Design an action plan
We put this all together in a 3 to 6 month detailed action plan and define the metrics to measure along the way.