Customer and market discovery interviews can change the odds. But only if you ask the right people the right questions and apply what you learn.
From Assumptions to Answers is a framework to do exactly that. Not a theory book. Not a copy-paste template. A toolkit with five ready-to-customize assets that take you from planning your discovery interview strategy to determining what to build that best meets the market need. Plus strategies to get leadership buy-in, ask probing questions for deeper context, and how to present your interview findings to align your organization around Voice of the Customer.
Built by Eileen Licitra with over 25 years of hands-on B2B experience, refined across new product strategy, messaging frameworks, and market expansion where the wrong assumptions cost real money.