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Customer Case Studies: Showcase Your Story

Your customer's success is your strongest marketing and selling tool!

Customer case studies build trust and credibility, and are powerful tools for persuading qualified prospects to choose your solution. But to be successful, case studies must include the right planning and details in order to persuade!

Our Process

1

Select the right customers for your case studies. 

Who are your most powerful evangelists? What results did you deliver that would resonate with target prospects? 

2

Conduct well-crafted interviews

We use time-tested, open-ended questions to extract your customer’ perspective on the challenges they faced, why your product was the best solution, and the results and benefits they experienced. 

3

Draft the case study

You and your customer will review and approve the case study to ensure accuracy of facts, quotes, and described results and outcomes. 

4

Refine

We polish your case study and recommend different formats  for your communication channels – such as your website, social media, and presentations - to gain the most impact.

5

Publish!

Distribute your case study in different formats and channels, and track the results!

Read Insights

Read our latest articles, helping you improve and accelerate your product marketing strategy. 

Let's Talk

Book a 30 minute discussion to talk about your product marketing needs, and see if Insight Out Marketing is a good fit to accelerate your strategy.