Go To Market Strategy: Plan for Success
When you launch a new product, or introduce your products into new markets, the stakes are high. You’ve invested resources, talent and time to build your solution, and are banking on increasing revenue and market share.
A biased perspective of the market, lack of pricing, sales and marketing strategies, or a poorly executed launch can lead to costly and unnecessary pivots. Invest the time up front to develop a solid Go To Market Plan that focuses on what target customers need and will pay for.
An effective Go To Market plan:
Validates a customer problem that buyers will pay to solve
Using market insights including research and target customer feedback interviews or surveys, we validate that the product you want to launch will solve an urgent problem, one that prospects' are willing to pay for.
Understands the competitive landscape – both direct and indirect
Through competitive analysis, we track how your competitors are positioned in the markets you are targeting, and how you can differentiate your messaging and value proposition to win.
Clearly and compellingly differentiates your solution and value proposition
In addition to a well design product, we work with you and your team to craft product positioning and key message points that clearly define the value you will deliver to your customers.
Lays out a comprehensive launch plan
Pricing, sales strategy, marketing strategy and tactics, and internal and external launch activities are detailed, with action plans and timelines.
Defines how you will measure success
KPIs should be tied not only to product success, but also to your company's overall goals and objectives.
A Go To Market Plan with these critical elements eliminates unnecessary pivots and leads to more profitable results.