Sales & Marketing Enablement:
Empower Your Team to Win More Customers
A successful sales & marketing enablement strategy will equip your teams with the right tools, align their efforts, and support their demand generation campaigns and sales goals. Give them what they need to attract the right customers and close more deals.
Start from scratch, or augment your existing tools
Customized for your company
Customized Playbooks
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Tailored to your company and products, your Playbook will provide the foundational knowledge your sales and marketing teams need to hit the ground running. Your Playbook will include market insights, your product portfolio overview, Ideal Customer Profiles and buyer personas, competitive battle bards, value proposition, key message points, and more. Set your team up for success!
Targeted Content & Collateral
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From product presentations, to use cases, to collateral and scripts, we can help you build the tools your team needs to support their sale and marketing efforts, drive home your value proposition, and meet the information needs of your target prospects.
Win-Loss Analysis
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Objectively understand the reasons behind both sales wins and losses, and use that knowledge to better communicate value to prospects, overcome objections, and improve close ratios. Win-Loss Analyses also help to strengthen your marketing strategy and prioritize your product roadmap. Insight Out Marketing conducts Win-Loss interviews on your behalf, using proven methods to extract information to help you accelerate success.
Customer Case Studies
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Customer case studies are powerful tools to build trust and credibility for persuading qualified prospects to choose your solution. But to be successful, case studies must include the right planning and details in order to persuade! We’ll help you identify the right customers, conduct the interviews to extract the important details and, and craft your case study content.