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Positioning, Strategic Narrative & Messaging:

Effectively communicate your value proposition, mobilize your target audience & attract the right customers

Product positioning, strategic narrative, and messaging strategy, when anchored in market and customer insights, work together seamlessly to distinguish your solutions and win best-fit customers. Together, these elements unify your teams on a consistent and compelling story 

Our 7 Step Framework:

1

Listen and assess:

We interview or survey your key stakeholders to gain perspectives on your ideal customers, industry challenges and how your solutions deliver value.

2

Evaluate competitive messaging

What are your top competitors’ key message points? How can you best distinguish your solutions? How does this fit with current market trends?

3

Gather customer insights

No messaging is impactful unless anchored in customer and market insights. We gather these insights through 1:1 customer interviews, message testing or other channels for feedback. This is a critical step in the process.

4

Develop your positioning & messaging framework

We craft your framework, with positioning, strategic narrative, and messaging that focuses on how you address customer and market challenges and deliver unique value and results.

5

Test

Take your strategic narrative and messaging for a test drive! Present it to key customers or feedback panels comprised of your target audience (optional). Is your message clear? Does it resonate?

6

Launch internally and externally

We develop a customized presentation to launch to your organization so you ensure consistent messaging. Simultaneously, begin implementing your messaging in all of your assets.

7

Refine

Three and (optional) six-month check-ins to gather feedback and refine your narrative and messaging.

Exploring or entering a new market?

No customers yet?

There are methods to tap into people who fit your target buyers or ideal customer profiles.

Read Insights

Read our latest articles, helping you improve and accelerate your product marketing strategy. 

Let's Talk

Book a 30 minute discussion to talk about your product marketing needs, and see if Insight Out Marketing is a good fit to accelerate your strategy.