Positioning, Strategic Narrative & Messaging:
Effectively communicate your value proposition, mobilize your target audience & attract the right customers
Product positioning, strategic narrative, and messaging strategy, when anchored in market and customer insights, work together seamlessly to distinguish your solutions and win best-fit customers. Together, these elements unify your teams on a consistent and compelling story
Our 7 Step Framework:
1
Listen and assess:
We interview or survey your key stakeholders to gain perspectives on your ideal customers, industry challenges and how your solutions deliver value.
2
Evaluate competitive messaging
What are your top competitors’ key message points? How can you best distinguish your solutions? How does this fit with current market trends?
3
Gather customer insights
No messaging is impactful unless anchored in customer and market insights. We gather these insights through 1:1 customer interviews, message testing or other channels for feedback. This is a critical step in the process.
4
Develop your positioning & messaging framework
We craft your framework, with positioning, strategic narrative, and messaging that focuses on how you address customer and market challenges and deliver unique value and results.
5
Test
Take your strategic narrative and messaging for a test drive! Present it to key customers or feedback panels comprised of your target audience (optional). Is your message clear? Does it resonate?
6
Launch internally and externally
We develop a customized presentation to launch to your organization so you ensure consistent messaging. Simultaneously, begin implementing your messaging in all of your assets.
7
Refine
Three and (optional) six-month check-ins to gather feedback and refine your narrative and messaging.
Exploring or entering a new market?
No customers yet?
There are methods to tap into people who fit your target buyers or ideal customer profiles.