Positioning, Strategic Narrative & Messaging:
Effectively communicate your value proposition, mobilize your target audience & attract the right customers
Product positioning, strategic narrative, and messaging strategy, when anchored in market and customer insights, work together seamlessly to distinguish your solutions and win best-fit customers. Together, these elements unify your teams on a consistent and compelling story
Our 7 Step Framework:
Listen and assess:
We interview or survey your key stakeholders to gain perspectives on your ideal customers, industry challenges and how your solutions deliver value.
Evaluate competitive messaging
What are your top competitors’ key message points? How can you best distinguish your solutions? How does this fit with current market trends?
Gather customer insights
No messaging is impactful unless anchored in customer and market insights. We gather these insights through 1:1 customer interviews, message testing or other channels for feedback. This is a critical step in the process.
Develop your positioning & messaging framework
We craft your framework, with positioning, strategic narrative, and messaging that focuses on how you address customer and market challenges and deliver unique value and results.
Take your strategic narrative and messaging for a test drive! Present it to key customers or feedback panels comprised of your target audience (optional). Is your message clear? Does it resonate?
Launch internally and externally
We develop a customized presentation to launch to your organization so you ensure consistent messaging. Simultaneously, begin implementing your messaging in all of your assets.
Three and (optional) six-month check-ins to gather feedback and refine your narrative and messaging.
Exploring or entering a new market?
No customers yet?
There are methods to tap into people who fit your target buyers or ideal customer profiles.