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Positioning & Messaging Framework: Tell a Compelling Story

Effectively communicate your value proposition and attract the right customers

A positioning and messaging framework, anchored in market and customer insights, empowers you to effectively communicate your value proposition, distinguish your products from competitors, and attract the best customers. It also streamlines the process for building compelling content for presentations, web pages, video scripts, collateral and more.

Our Process:

1

Listen and learn:

We interview your key team members to gain perspectives on your ideal customer profile, and how your solutions deliver value. 

2

Interview key customers

This is a critical step! Using open ended questions, we validate your assumptions on customer pain points, challenges, and desired outcomes.

3

Evaluate competitors

How are competitors communicating value? What are their core messages? How can you best distinguish your solutions from the competition?

4

Assess current product messaging

We review your current messaging to determine what aligns with the insights we’ve gathered, and what can be sharpened or improved. 

5

Craft Your Messaging Framework

We deliver your framework, complete with positioning, your narrative, customer challenges you address and the value you deliver. Use it as a foundation to communicate in all of your sales and marketing channels.

Exploring or entering a new market?

There are methods to tap into people who fit your target buyers or ideal customer profiles.

Read Insights

Read our latest articles, helping you improve and accelerate your product marketing strategy. 

Let's Talk

Book a 30 minute discussion to talk about your product marketing needs, and see if Insight Out Marketing is a good fit to accelerate your strategy.