HOW WE DO IT: THE WORK
REPOSITINING AND DIFFERENTIATING A PERCEIVED COMMODITY
ACTIVATING CHANNEL PARTNERSHIP SALES THROUGH IMPROVED ENABLEMENT
STRENGTHENING AND DISTINGUISHING NARRATIVES AND MESSAGING
How do you reposition a high value solution stuck in a commodity category?
In agriculture, weather impacts just about everything. For a long time, everyone from farmers to retailers to researchers used low cost weather data to make informed decisions. Unfortunately, not all data is created equally. Here's how we focused on customer insights and creative execution to change the perception of a brand's high quality agricultural data.
What do you do when your sales channel doesn't know how to sell your solution?
A start up in the physical security industry chose a Go To Market strategy using industry channel partners to sell its cloud solution. Those partners had the connections - but not the know how or even the incentive to sell cloud (theirs was an on-premise world).
Here's how we changed the incentives, the conversation and the conversion.
How to tell a more compelling story about your company or your products.
Buyers don't care about you (sorry!). They care about how you can help them solve a problem AND achieve a desired outcome.
How you frame your story, and your key message points, can make or break a connection with a potential buyer.
Here's how we crafted new narratives anchored in market and customer insights.