Eileen Licitra
20/20 Vision or Peripheral Vision?
Leaders talk about vision: vision to build a company from scratch to hundreds of millions of dollars in annual revenue. Vision to create...
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Eileen Licitra
2 min read
5 Important Steps When Planning Your New Product Strategy
Product strategy is often built on a blend of ideas, market research, professional or industry experience, and, of course, assumptions. ...
Eileen Licitra
2 min read
What problem are you solving - and how do you know for sure?
Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...
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