Eileen Licitra3 min readAre you ghosting your products?Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
Eileen Licitra2 min readWhat problem are you solving - and how do you know for sure?Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...
Eileen Licitra4 min readThe Importance of the Internal Product LaunchAs we plan a product launch, we're most focused on external audiences. But equally important are your internal teams across the company.
Eileen Licitra4 min readProduct Launch or Product Lurch?Have you ever set out to plan a successful new product launch, but it ended up being a product lurch instead? Here's how to prevent that.