Eileen Licitra
Are you ghosting your products?
Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
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Eileen Licitra
- 2 min
What problem are you solving - and how do you know for sure?
Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...
Eileen Licitra
- 4 min
The Importance of the Internal Product Launch
As we plan a product launch, we're most focused on external audiences. But equally important are your internal teams across the company.
Eileen Licitra
- 4 min
Product Launch or Product Lurch?
Have you ever set out to plan a successful new product launch, but it ended up being a product lurch instead? Here's how to prevent that.
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