Eileen Licitra2 minA Messaging Framework is not just for marketingA challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
Eileen Licitra4 minLet your customers craft your product messagingNo, this isn’t a suggestion to be lazy. It’s a recommendation to improve and strengthen your message-market fit. Organizations often...
Eileen Licitra4 minWhy you need a positioning & messaging framework“So, what does your company do?” Simple question, right? Is your answer compelling or complex? Is it focused on your audience or your...
Eileen Licitra3 min3 Ways Marketing Wins When Product Marketing and Demand Gen CollaborateIf you, as a product marketer, want to boost collaboration with your demand generation colleagues, use your PMM skills and approach them...