Eileen Licitra
A Messaging Framework is not just for marketing
A challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
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Eileen Licitra
- 4 min
Let your customers craft your product messaging
No, this isn’t a suggestion to be lazy. It’s a recommendation to improve and strengthen your message-market fit. Organizations often...
Eileen Licitra
- 4 min
Why you need a positioning & messaging framework
“So, what does your company do?” Simple question, right? Is your answer compelling or complex? Is it focused on your audience or your...
Eileen Licitra
- 3 min
3 Ways Marketing Wins When Product Marketing and Demand Gen Collaborate
If you, as a product marketer, want to boost collaboration with your demand generation colleagues, use your PMM skills and approach them...
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