Eileen Licitra
Are you ghosting your products?
Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
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Eileen Licitra
2 min read
A Messaging Framework is not just for marketing
A challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
Eileen Licitra
2 min read
5 Important Steps When Planning Your New Product Strategy
Product strategy is often built on a blend of ideas, market research, professional or industry experience, and, of course, assumptions. ...
Eileen Licitra
2 min read
What problem are you solving - and how do you know for sure?
Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...
Eileen Licitra
4 min read
Let your customers craft your product messaging
No, this isn’t a suggestion to be lazy. It’s a recommendation to improve and strengthen your message-market fit. Organizations often...
Eileen Licitra
4 min read
The Importance of the Internal Product Launch
As we plan a product launch, we're most focused on external audiences. But equally important are your internal teams across the company.
Eileen Licitra
4 min read
Product Launch or Product Lurch?
Have you ever set out to plan a successful new product launch, but it ended up being a product lurch instead? Here's how to prevent that.
Eileen Licitra
3 min read
Here’s how leaders can empower product marketers to achieve better results
Product marketers are hired to do an important job. But they're sometimes derailed for a number of reasons - all unintentional, of course.
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