Eileen Licitra3 minAre you ghosting your products?Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
Eileen Licitra2 minA Messaging Framework is not just for marketingA challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
Eileen Licitra2 min5 Important Steps When Planning Your New Product StrategyProduct strategy is often built on a blend of ideas, market research, professional or industry experience, and, of course, assumptions. ...
Eileen Licitra2 minWhat problem are you solving - and how do you know for sure?Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...