Eileen Licitra3 minAre you ghosting your products?Many of us have experienced ghosting at some point. That person we dated a couple of times then poof! No more calls or texts. The...
Eileen Licitra2 min5 Important Steps When Planning Your New Product StrategyProduct strategy is often built on a blend of ideas, market research, professional or industry experience, and, of course, assumptions. ...
Eileen Licitra2 minWhat problem are you solving - and how do you know for sure?Too many organizations begin developing a product before they clearly understand – from the market’s perspective – the problem they are...