Eileen Licitra2 minValue Proposition PitfallsHere are five reasons why product positioning and messaging strategies often fall short:
Eileen Licitra2 minA Messaging Framework is not just for marketingA challenge many companies face is a lack of consistent messaging about their products and the value those products deliver. To remedy...
Eileen Licitra4 minLet your customers craft your product messagingNo, this isn’t a suggestion to be lazy. It’s a recommendation to improve and strengthen your message-market fit. Organizations often...